Description

The course is aimed at helping the learner to develop an understanding of the role of marketing and sales in hospitality industry. This course begins with helping the learners to appreciate the nature of hospitality products and basic marketing concepts and then applying it to practice to maximise revenue and achieving long term profitability for the organisation.

Who will benefit

• You are a marketing professional and want to switch to the challenging world of hospitality marketing.
• You wish to start a career in hospitality in the area of sales & marketing.
• You are already a hospitality marketing professional and wish to enhance your knowledge and ability, in order to become more valuable for the organisation you work for.
• You are an entrepreneur and wish to have an insight in the area of Hospitality Sales & Marketing. After all business is marketing.

 

Syllabus Overview

• Marketing Concepts & the Hospitality Products
  

This module gives an overview of the basic marketing concepts and understanding of different hospitality related products from market perspective.

• Marketing for Hospitality
  

This module explores marketing as a way of hospitality business life and prepares to meet the marketing challenges of tomorrow's dynamic and competitive hospitality marketplace.
 

• Hospitality Sales & Promotion
  

This module is designed to provide learners with a solid background of managing sales in hospitality and promoting the hospitality products.

• Case Studies & Project
  

Practical case studies and projects helps you to conceptualise fundamentals and encourages you to put them in practice.